Mar. 14, 2017
“Not your father’s Oldsmobile” was a 1980s ad campaign to shake the geriatric stigma attached to such cars by featuring an “Aerotech” futuristic model (Fig 1). Likewise, “Not your grandfather’s hearing aid” is a recurring theme in our industry as technology moves to reduce stigma and introduce integrated, futuristic audio processing systems (feature image above) which use hearing aids and wireless










